Author Archives: admin
StepLeader Secures $4.4M in Funding With River Cities Capital Fund and Bull City Venture Partners
May 14, 2013 – Raleigh, NC – StepLeader Inc, an industry leader in mobile app development and advertising sales for local media and college sports, announces today that it has raised $4.4M. Leading the investment is River Cities Capital Fund, with additional financing provided by Bull City Venture Partners. Ed McCarthy and Rik Vandevenne of River Cities will join the [...]
StepLeader and Weather Decision Technologies Announce Mobile Partnership for Local Media
Las Vegas, NV – April 8, 2013 – StepLeader, Inc., the industry leader in mobile app development for local media, and Weather Decision Technologies®, Inc. (WDT), an industry leader in weather forecast and tracking technology, announce today a partnership that brings WDT weather data to StepLeader’s suite of mobile products. Current and future StepLeader customers who utilize WDT today will [...]
Apple Announces iPad mini
Apple’s iPad mini, a smaller version of the popular tablet, will feature the same screen resolution as the original iPad and iPad 2. The device is completely compatible with StepLeader’s current line-up of iOS Universal and iPad-only applications. Apps will be immediately available to a whole new audience of users when this device ships on November 2. During the event, [...]
Apps We Love – Any.DO
by Rob McAlister I keep lists of to-do items. I have multiple task lists grouped and categorized in different ways, depending on what is used to track the list. I’ve used a bunch of different task organization tools over the years: a Franklin planner, Handspring Visor, sticky notes, the PocketMod, Palm Tx, Google Tasks, Apple Tasks, a Moleskine, etc. All [...]
Ad Ops Team Update – New Team Member and Promotions!
There have been a lot of exciting changes in the Ad Ops department in the last month. Local Media Planner Ezinne Adibe joined the team as the Local Media Planner. Ezinne brings great digital experience from her previous roles at Forbes.com, Ziff Davis Media and AOL.com. We’re glad to have her! Director of Ad Ops Courtney Purcell was promoted to [...]
StepLeader Industry Perspective: What you need to know about HTML5 vs. native apps
StepLeader’s Kris Ostrowka recently shared his thoughts with Mobile Marketer on HTML5 versus native apps. Kris tackled the popular question — If you are looking to stay competitive in the digital space, are you required to develop two disparate mobile solutions? Rather than weighing the pros and cons of each methodology, Kris shared details on approach is better suited for various [...]
Keep Mobile App Users Engaged with Push Notifications
Flurry estimates that on average, iOS and Android app user retention drops 75 percent after only three months. Push notifications are a powerful tool that StepLeader publisher partners use to encourage local news and weather app users to reengage after the initial download. StepLeader is hard at work on upgrades for publisher mobile apps this quarter, including extending push notifications [...]
Extra, Extra! A lot Has Been Going on at StepLeader!
Have you been keeping up with the latest initiatives at StepLeader? In the past month, StepLeader had two announcements – the relaunch of Meredith Corporation’s local mobile news apps for iOS and Android platforms and the availability of Pro-roll video ads for iOS devices. Here’s a snapshot of StepLeader’s recent coverage in the press. Relaunch of Meredith Corporation’s Local Mobile [...]
StepLeader Announces Optimized Ad Campaigns with Dynamic, Actionable Pro-roll Video Ads for iOS Devices!
Did you catch today’s announcement? We are providing a more interactive video advertising experience with the availability of Pro-roll video advertising. Designed to provide an engaging, interactive digital media experience, Pro-roll video ads enrich the overall user experience with clickable calls-to-action and niche audience targeting. What does the availability of Pro-roll ads mean for our partners? Dynamic ads provide the [...]
StepLeader Optimizes Ad Campaigns with Dynamic, Actionable Pro-roll Video Ads for iOS Devices
Interactive video advertising capabilities deliver engaging user experience with clickable calls-to-action and niche audience targeting RALEIGH, N.C. (Business Wire) SEPTEMBER 11, 2012 StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, announced today the availability of Pro-roll video advertising designed to provide an engaging, interactive digital media experience. Support for Pro-roll video ads [...]