Local Mobile News Usage Surges During Hurricane Sandy and Election Night Coverage
StepLeader’s New UI: Beyond The Press Release
Do you remember a few years ago? When the iPhone came out, and then the iPad? As the mobile environment blossomed with the introduction of smartphones and tablets, our customers realized an immediate need to reach this audience. StepLeader delivered and continued to innovate, although our app’s appearance began to age, and we needed a change. So why a new [...]
StepLeader Launches New Apps With Enhanced Appearance and Navigation, and New Infrastructure
June 12th – Raleigh, NC – StepLeader, the industry leader in mobile app development for trusted content producers, launches a complete overhaul of their app user interface and back-end infrastructure. Fresh off a $4.4M round of financing and 70% year-over-year headcount growth, StepLeader achieves another milestone with this launch. Internally dubbed the “Cornbread” release, it includes major improvements to both [...]
StepLeader Launches High Point University Sports App
StepLeader is excited to announce the launch of High Point University’s new mobile sports app. High Point University is the second Division I school to partner with StepLeader for the creation of a sports-focused app. Today’s college sports fans expect to be able to connect with their team at any time, in any location, and on any device. Fans of [...]
StepLeader Welcomes Interns
This summer, high schoolers are taking over StepLeader. That may be an exaggeration, but StepLeader has just launched a summer engineering internship program for high school students. The program is headed by Josh Anderson, StepLeader’s Director of Engineering, and aims to equip students with the tools they need to develop their own apps in Android and iOS. “We’re helping to [...]
Does A Paywall Make Sense For Local TV’s Online Content?
The recently appointed CEO of the New York Times recently stated in a commencement address to Columbia University business students that: “[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years. We have around 700,000 paid digital subscribers across the company’s products so far and a [...]