Five Guys Boosts Food Sales via Mobile Ordering App
StepLeader Featured in Walter Magazine’s Article on New Raleigh Techies
We were excited to be asked to participate in Walter Magazine’s article, Raleigh’s new techies: Entrepreneurs find a home in the center city. The article, published online on January 30, highlights the growing number of innovative tech companies located in downtown Raleigh, including Brooks Bell, Three Ships Media and DejaMi. CEO Brian Handly was interviewed for the article. Kris Ostrowka, [...]
Android Smart Banners Release, And What Makes Them Smart
Going live today are smart banners for Android mobile web browsing. We released iOS support for these on December 18, 2012, which you can read about here. If you’re a StepLeader customer, no action required on your part. You’re good to go. The quick refresh on why smart banners are so smart: When someone visits your mobile site, they are [...]
StepLeader’s 2013 Product Vision
There’s the inevitable feeling almost everyone experiences a few weeks after starting a new job. As StepLeader’s new Director of Product Marketing, I am experiencing that feeling too: happily overwhelmed. I can immediately see 100 different things to do, 100 different things to learn and 100 people with whom I should speak. Underlying everything is a clear company mission that [...]
StepLeader January Android Product Release
Next week we’ll be submitting an update to our Android apps. Included will be a few bug fixes and a new advertising SDK. We’re excited about this because you’ll now have the ability to offer compelling rich media advertising within your Android apps. NO ACTION REQUIRED ON YOUR PART from your technical or digital staff with this release, just giving [...]
Apple Changes Process to Update App Store Screenshots
Prior to last week, unscrupulous app developers occasionally got their fake/spammy apps past Apple’s gatekeepers with generic screenshots. Once approved, the developers swapped out the generic screenshots with images from other popular apps. FierceMobileContent describes it well in their January 10 article. App shoppers see the popular images, mistake the app for something else, and download it. To turn that [...]