StepLeader Developing Opportunities in Mobile and Smart TV Markets, Spinning-Off from CBC New Media Group
StepLeader announced today that it recently closed one of its best quarters to date, adding six new projects awarded from four new and two existing broadcast partners to its development pipeline. In addition, StepLeader also announced that it is spinning-off from parent company CBC New Media Group in support of new opportunities for expansion in the mobile and Smart TV space.
According to CEO Brian Handly, as a stand-alone company, StepLeader will be better positioned strategically to support the growing needs of partners, including innovations in the mobile and Smart TV app markets.
“A spin-off is the right move strategically for our company. We have a reputation for being first to the broadcast market in many categories and it’s our goal to continue with this innovative focus,” commented Brian Handly, StepLeader CEO. “We see tremendous potential in the mobile and Smart TV markets and want to be well-positioned structurally and from a product development standpoint to support the growing needs of our partners in these rapidly changing areas.”
“I am very excited about the direction StepLeader is taking and how this positions the company for even greater success in the future,” said James F. Goodmon, Jr., Vice President & General Manager of CBC New Media Group. “The team is strong, the platform is solid, and as a free standing company, StepLeader will have the focus and investment to build the next generation of digital content distribution with a real focus on driving revenue for our partners.”
“Our goal is to have the flexibility and nimbleness to push innovative digital media products and solutions to market more rapidly,” said Sam Matheny, Vice President, Policy & Innovation, Capitol Broadcasting Company, Inc., Mobile Evangelist, StepLeader. “We look forward to continuing this level of momentum throughout 2012 and growing our partner base by remaining at the forefront of digital solutions while continuing to provide exceptional support for our existing partners.”