StepLeader has announced the promotion of Tom Rouillard to Vice President of Product Strategy. He will be responsible for enhancing the company’s existing product portfolio with a focus on growth and profitability.
“Tom brings a tremendous amount of product knowledge to this new role and will be shifting his focus from development on the current products to strategizing on where we will take those products moving forward,” said Brian Handly, StepLeader CEO. “This is a well-deserved promotion, and it’s a pleasure to make this announcement.”
Tom joined CBC New Media Group’s News Over Wireless division in 2006 as the Technology Manager and was promoted to Operations Manager in 2008. His responsibilities included development, QA, network infrastructure, customer support and integration.
As the VP of Product Strategy, Tom will drive and develop product and long-term business plans to maximize sales performance. He will make recommendations on product marketing strategies including advertising, pricing, expense budgets, profit plans and future product development.
This is a very collaborative role, and Tom will be working with all teams to ensure alignment on product functionality, releases and future design.
“It’s an exciting time here at StepLeader, and I know we’ve got a great future,” Rouillard said. “I look forward to making a positive impact on our revenue and partner satisfaction by focusing on product growth.”