Rolling Out Kindle Fire News Apps for Local Television Stations
When comScore released a report offering new insight into global digital device usage, it was no surprise to us the Kindle Fire is heating up the tablet market. According to comScore, the Kindle Fire, introduced to the market in 2011, has almost doubled its share of the Android tablet market from 29.4 percent in December 2011 to 54.5 percent in February 2012.
StepLeader has already introduced more than 70 mobile news apps on the Kindle platform for a variety of partners, including leading broadcasters such as Fox Television Stations (Hartford, Ct, Las Vegas, Nv, Memphis, Tn, Spokane, Wa, Madison, Wi, Colorado Springs-Pueblo, Co, Ca and Tx markets), Morgan Murphy (Tyler, Tx, La Crosse-Eau Claire, Wi, and Chico-Redding, Ca markets) and NPG (Palm Springs; Odessa-Midland, Tx; Idaho Falls-Pocatello; Abilene-Sweetwater; Missoula; Grand Junction, Co; and Bend, OR markets). Through our robust mobile news apps, partners are able to provide viewers with their branded news content, local weather, sports, and entertainment optimized for their Kindle Fire.
Currently, more than 25 percent of our partners’ mobile news apps on the Kindle platform are serving consumers in the top 10 local television markets such as New York, Los Angeles, Chicago and Philadelphia.
To keep up with the evolving market, StepLeader provides a wide variety of targeting and tracking options. Our partners monetize their traffic with national and local advertising. StepLeader’s Kindle Fire apps provide content sharing tools, customizable menus and user-generated content tools, allowing local television networks to add resources such as city top spots, deal of the day, and talk radio live streaming.
As noted by comScore, advertisers and publishers will need to understand their opportunities for advertising while tablets are being adopted at a fast pace. How can we help you?
StepLeader Kindle Apps Statistics:
• 73 partners currently using Kindle Fire Apps, with more in development
• 61% of Kindle Fire Apps are in the top 50 Local Television Markets
• Partners span 25 states and the Washington D.C. area
Data from comScore