Have you seen StepLeader in the news recently? From a corporate standpoint, much has happened over the last 2 quarters:
Rebranded from News Over Wireless to better reflect its position as provider of digital solutions to help publishers and advertisers create new revenue opps using mobile and other technology
Announced new CEO, online advertising veteran, Brian Handly
Spun-off from parent company, CBC New Media Group, in support of new opportunities for expansion in the mobile and Smart TV spaces
Online advertising specialist Chris Hanburger joined StepLeader as VP of Business Development
There are also many other notable key metrics that demonstrate the tremendous growth to date StepLeader has experienced in the mobile market this year alone:
Partners experienced 49% increase in # of unique users on iOS and Android devices accessing their mobile news apps
51% increase in total video views
42% increase in page views
128% increase in ad impressions served per day
74% increase in ads delivered
24% growth in banner ad management and national ad revenue
StepLeader launched more than 80 Kindle Fire apps
Issued over 500 total app upgrades and launches already this year
Here’s a look at some of the articles about StepLeader you may have seen recently on the web:
MediaPost – People on the Move, Chris Hanburger
Adotas – Welcome Aboard, New Hires
Inside Mobile Apps- New Hires in Mobile – Chris Hanburger’s hiring was listed as the highest profile of the week!
TVNewsCheck- News Over Wireless Gets News Name, CEO; StepLeader Spins Off, Plans Expansion
WRAL Techwire – Capitol Broadcasting reshapes News Over Wireless unit, hires vet Internet exec as CEO; Mobile tech firm StepLeader spins off from Capitol New Media; StepLeader names former aiMatch exec to lead business development
Broadcast Engineering – News Over Wireless Rebrands as StepLeader
We are building upon this momentum with several projects in the hopper such as product upgrades and we’re expected to double our staff by the end of 2012. Stay tuned for more!
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