One of StepLeader’s mobile advertising service partners, Liquid Wireless, recently posted a good read about running a successful local mobile marketing campaign. As they point out, “mobile is local”, but how can content owners truly optimize local traffic?
Liquid Wireless notes that the key to running a local mobile marketing campaign is to seek out the best, most trusted sources of local display inventory and run various campaigns. Agreed. We’ll expand on that point a bit by saying that the first step to running a successful local mobile marketing campaign is that you MUST connect to the user. We say this time and time again when working with our partners – the mobile device is personal, it goes everywhere with you! There is an almost innate trust users have with their phone and other mobile devices. When advertisers are able to target user “X” by their location, demographic, time of day, or other specific data, it just feels more personal.
For example, StepLeader is working with Liquid Wireless on a Publisher’s Clearinghouse campaign that allows marketers to run geo-targeted campaigns that are optimized for their target audience. They can also offer a wide range of device inventory, including traffic from feature phones, smartphones, and tablets, an increasingly important strategy as consumers become increasingly multi-platform.
What other strategies have you found most successful when running your local mobile campaigns? Comment and let us know – let’s keep this conversation going!