Author Archives: Alyssa Marcus
New Mobile Web Feature: Smart App Banners Help Promote iOS Apps
Apple recently released a new way to promote iOS apps on mobile web sites. They are called Smart App Banners, and they are now active on all StepLeader mobile websites. The Smart App Banner displays at the top of the mobile site, featuring the local media partner’s app name and icon. The banner links to the App Store if the [...]
Best Practices: Mobile Advertising Landing Pages
Since the beginning of media, advertising has been the way for companies to get into the heads (and wallets!) of consumers. Mobile gives advertisers an excellent way to reach customers for their clients, but it’s not enough to just put an ad into an app or a mobile site. Of course, the first step is to make your ad pop, [...]
Now Available: StepLeader White Label iPad App
StepLeader now offers content providers an iPad app specifically designed to keep local news consumers updated on the latest headlines, weather, traffic, sports and more. The design and functionality of the iPad apps are exclusive to the device. “In 2010, two TV station groups approached StepLeader to custom develop iPad apps for them based on our mobile app development expertise [...]
How to Weatherproof Your Mobile App and Website
As we get deeper and deeper into the season of cold and sometimes inclement weather, we’re all busy doing things to get ready, like pulling out the heavy coat and putting the snow tires on the car. The North has already been hit with winter, between Hurricane Sandy and the snowstorm that came almost immediately after. That made a huge [...]
Huge Traffic for our Partners During Hurricane and Elections
Previous mobile usage records were smashed by StepLeader during the end of October and beginning of November, between two major events that occurred in the past few weeks. Hurricane Sandy The superstorm nearly doubled page views on apps and mobile web compared to average daily use. WMAR, our partner in Baltimore, experienced a 522 percent increase in mobile page view [...]
We Went Over the Edge
On October 6th, StepLeader proudly participated in an event called Over the Edge, sponsored by the Special Olympics of North Carolina. After raising over $1,000 for the Special Olympics (woohoo!), developer Tony Garcia rappelled down the Wells Fargo building in downtown Raleigh. Yes, Over the Edge is a literal term in this case! The Wells Fargo building is 30 stories [...]
Back to School – Part Two
In part one, we gave suggestions for social media and apps for elementary and middle school-age kids in honor of it being September, also known unofficially as Back to School Month. Now that everyone’s ensconced in the 2012-13 school year, here are some for high school and college-age students. High School High school is when many students receive their first [...]
Apps We Love – Viggle, Angry Birds
Does anyone ever just watch TV anymore? In the multi-tasking society we live in these days, I think it’s a rare person who gives all her attention to the show, and believe me when I say that I’m guilty. But there can be a plus to this, and that’s where companion apps come in. Viggle Companion apps are a bit [...]
Back to School – Part One
It’s that time of year again – back to school. And whether you’re heading off to high school, packing up for college or sending your kid to elementary school, there are apps and other digital/social media to help you or your children make the transition and be successful. It’s Elementary There’s no way to avoid digital and social media for [...]
Companion Apps – Connecting Real Life to the Screen
First there was television. Then came mobile. And now, there’s an easy way to combine the two. According to a Deloitte survey, 24 percent of people use a second screen (laptop, tablet, smartphone) while watching TV. A big part of what people are doing on those second screens is talking about what they’re watching. Companies have jumped onto this bandwagon [...]