News
StepLeader Secures $4.4M in Funding With River Cities Capital Fund and Bull City Venture Partners
May 14, 2013 – Raleigh, NC – StepLeader Inc, an industry leader in mobile app development and advertising sales for local media and college sports, announces today that it has raised $4.4M. Leading the investment is River Cities Capital Fund, with additional financing provided by Bull City Venture Partners. Ed McCarthy and Rik Vandevenne of River Cities will join the [...]
StepLeader and Weather Decision Technologies Announce Mobile Partnership for Local Media
Las Vegas, NV – April 8, 2013 – StepLeader, Inc., the industry leader in mobile app development for local media, and Weather Decision Technologies®, Inc. (WDT), an industry leader in weather forecast and tracking technology, announce today a partnership that brings WDT weather data to StepLeader’s suite of mobile products. Current and future StepLeader customers who utilize WDT today will [...]
StepLeader Launches First College Sports Apps with NCCU
Just as college basketball season heats up, StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, has partnered with North Carolina Central University Athletics Department to launch iOS and Android apps. The NCCU Sports Network apps are available on the iPhone, iPad, iPod touch and devices running the Android operating system, including the [...]
Local Mobile News Usage Surges During Hurricane Sandy and Election Night Coverage
StepLeader Digital, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, blazed past previous mobile usage records during coverage of Hurricane Sandy and Election Night. The company’s local news partners experienced unprecedented traffic levels during the days surrounding Hurricane Sandy. The superstorm nearly doubled mobile page views on mobile apps and websites compared to [...]
StepLeader Optimizes Ad Campaigns with Dynamic, Actionable Pro-roll Video Ads for iOS Devices
Interactive video advertising capabilities deliver engaging user experience with clickable calls-to-action and niche audience targeting RALEIGH, N.C. (Business Wire) SEPTEMBER 11, 2012 StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, announced today the availability of Pro-roll video advertising designed to provide an engaging, interactive digital media experience. Support for Pro-roll video ads [...]