Blog
Apple Changes Process to Update App Store Screenshots
Prior to last week, unscrupulous app developers occasionally got their fake/spammy apps past Apple’s gatekeepers with generic screenshots. Once approved, the developers swapped out the generic screenshots with images from other popular apps. FierceMobileContent describes it well in their January 10 article. App shoppers see the popular images, mistake the app for something else, and download it. To turn that [...]
New Mobile Web Feature: Smart App Banners Help Promote iOS Apps
Apple recently released a new way to promote iOS apps on mobile web sites. They are called Smart App Banners, and they are now active on all StepLeader mobile websites. The Smart App Banner displays at the top of the mobile site, featuring the local media partner’s app name and icon. The banner links to the App Store if the [...]
Best Practices: Mobile Advertising Landing Pages
Since the beginning of media, advertising has been the way for companies to get into the heads (and wallets!) of consumers. Mobile gives advertisers an excellent way to reach customers for their clients, but it’s not enough to just put an ad into an app or a mobile site. Of course, the first step is to make your ad pop, [...]
Now Available: StepLeader White Label iPad App
StepLeader now offers content providers an iPad app specifically designed to keep local news consumers updated on the latest headlines, weather, traffic, sports and more. The design and functionality of the iPad apps are exclusive to the device. “In 2010, two TV station groups approached StepLeader to custom develop iPad apps for them based on our mobile app development expertise [...]
How to Weatherproof Your Mobile App and Website
As we get deeper and deeper into the season of cold and sometimes inclement weather, we’re all busy doing things to get ready, like pulling out the heavy coat and putting the snow tires on the car. The North has already been hit with winter, between Hurricane Sandy and the snowstorm that came almost immediately after. That made a huge [...]