Blog
StepLeader’s New UI: Beyond The Press Release
Do you remember a few years ago? When the iPhone came out, and then the iPad? As the mobile environment blossomed with the introduction of smartphones and tablets, our customers realized an immediate need to reach this audience. StepLeader delivered and continued to innovate, although our app’s appearance began to age, and we needed a change. So why a new [...]
StepLeader Launches High Point University Sports App
StepLeader is excited to announce the launch of High Point University’s new mobile sports app. High Point University is the second Division I school to partner with StepLeader for the creation of a sports-focused app. Today’s college sports fans expect to be able to connect with their team at any time, in any location, and on any device. Fans of [...]
StepLeader Welcomes Interns
This summer, high schoolers are taking over StepLeader. That may be an exaggeration, but StepLeader has just launched a summer engineering internship program for high school students. The program is headed by Josh Anderson, StepLeader’s Director of Engineering, and aims to equip students with the tools they need to develop their own apps in Android and iOS. “We’re helping to [...]
Does A Paywall Make Sense For Local TV’s Online Content?
The recently appointed CEO of the New York Times recently stated in a commencement address to Columbia University business students that: “[T]he launch of the pay model is the most important and most successful business decision made by The New York Times in many years. We have around 700,000 paid digital subscribers across the company’s products so far and a [...]
Mobile Web Brings Mobile Discovery
A few weeks ago we shared our quarterly benchmark data, available for all to see. In that post, we argue that apps crush mobile web for loyal audience engagement. Our data demonstrates that on a monthly basis, app users consumer 8-10x more pages than mobile web users. Read the post for the full scoop. In reading back through the article, [...]