How Can Publishers Increase Time Users Spend on Mobile News Apps?
Mobile Web Brings Mobile Discovery
A few weeks ago we shared our quarterly benchmark data, available for all to see. In that post, we argue that apps crush mobile web for loyal audience engagement. Our data demonstrates that on a monthly basis, app users consumer 8-10x more pages than mobile web users. Read the post for the full scoop. In reading back through the article, [...]
StepLeader Secures $4.4M in Funding With River Cities Capital Fund and Bull City Venture Partners
May 14, 2013 – Raleigh, NC – StepLeader Inc, an industry leader in mobile app development and advertising sales for local media and college sports, announces today that it has raised $4.4M. Leading the investment is River Cities Capital Fund, with additional financing provided by Bull City Venture Partners. Ed McCarthy and Rik Vandevenne of River Cities will join the [...]
One Billion Alerts
Today at approximately 9:07am Eastern time, StepLeader reached a pretty exciting milestone: Over one billion push alerts delivered since we kicked off the service in May of 2010. The first push alert was sent on May 4th, 2010, and here it is: Election results are now available in the WRAL app. Look for link on the home screen. If you [...]
StepLeader’s Quarterly Mobile Benchmarks For Local Media
The Verdict: Apps are crushing mobile web for loyal audience engagement. Loyal audiences prefer them. There’s the punch line, now here’s the context. We’ve looked at our data, spotted a few key observations, and offer a few suggestions based upon that data. Starting today, we will publish a quarterly benchmark report based upon StepLeader’s aggregated mobile data. Our sample size [...]
Tech Talk: Using Nomenclature To Navigate The Chaos of Software Engineering
My first introduction to the word nomenclature came during high school organic chemistry class. I remember thinking how silly it was that we spent so much time figuring out how to properly identify various compounds. Typical high school attitude, right? In a classic “the circle is now complete” movie moment, everything that made me roll my eyes about that practice [...]